Portfolio

Projects I have worked on shown in chronological order.

Drink Motivation Quiz

A behavioural quiz buried in a chatbot- evolved into a strategic, journey-led tool aligned with user readiness and organisational goals. Service design, behaviour change, IA.

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Content Matrix

Drinkaware's 200+ content pages were inconsistent, hard to navigate, and difficult to maintain. I designed a shared framework to bring structure, clarity, and scalability across the whole site.

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Alcohol Assessment MVP

When a validated alcohol screening tool was decommissioned, I led the UX to rebuild it for community settings- designing for both participants and the facilitators supporting them.

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Service Blueprint

A heatmap-style service blueprint mapping Drinkaware's entire digital ecosystem — turning complex overlapping processes into a clear, strategic reference tool used across the organisation.

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Defining a "Super User Journey"

Complex, multi-path user journeys simplified into a single high-level model- built to anchor the Service Blueprint and align teams around a shared view of the user lifecycle.

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"Partner with Us" Web Page

A new page designed to showcase Drinkaware's partnerships and support business development — created by aligning three teams around a shared brief with limited initial content.

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User Journeys Pt.2

End-to-end user journey mapping across Drinkaware's digital estate, grounding product decisions in real user behaviour and stages of change.

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User Journeys Pt.1

End-to-end user journey mapping across Drinkaware's digital estate, grounding product decisions in real user behaviour and stages of change.

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Home Page Review

My first project at Drinkaware — a competitor analysis and homepage performance review whose recommendations led to a 13% increase in time on page and a 24% reduction in bounce rate.

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