Partner with Us Page: Showcasing Impact Through Partnership
Organisation: Drinkaware
Role: UX Designer (collaborating across Marketing, Content, and Business Development)
Overview
The "Partner with Us" web page was designed to showcase Drinkaware’s collaborations with external organisations. Aimed at current and prospective partners, the page highlights the impact of joint initiatives and supports wider business development goals. I worked across teams to align design, messaging, and functionality—creating a scalable page that can grow with future content and engagement opportunities.
Problem/ Challenge
Before this project, Drinkaware lacked a dedicated space to showcase partnership case studies. As a result:
Existing partners had no central place to see their contributions recognised
Potential partners had limited visibility into what collaboration with Drinkaware could look like
The Business Development team lacked a digital asset to support outreach and funding conversations
The challenge was to create a clear, compelling, and flexible web page that could support multiple stakeholders and evolve over time—despite limited initial content and staggered input from teams.
Discovery & Stakeholder Collaboration
I began by facilitating discussions with the Marketing, Communications, and Business Development teams to align on goals and understand user needs. Key discovery activities included:
Stakeholder interviews to define the page’s purpose and audience
Competitor analysis to explore how similar organisations structure partnership content
Identifying content gaps and resource needs early in the process
This phase clarified the need for a clear and engaging structure that could adapt as new case studies and materials became available.
Research & Ideation
Using insights from discovery, I designed a page concept that:
Broke down the different types of partnerships clearly
Highlighted case studies in an approachable, scrollable layout
Included flexible content blocks for future enhancements
To support content development, I delivered a clear framework with prompts for required assets—such as existing videos/ imagery, statistics, and copy—ensuring alignment between content and layout.
As the project progressed, I also recommended future improvements, such as restructuring the “About Us” section to support clearer navigation and embedding richer media formats to boost engagement.
Implementation & Iteration
Though not led by the digital team, I proactively created the page design and supported the content development process. After an initial delay due to content team capacity, the project was picked up again with a new content writer.
I reviewed the initial copy draft against our content model and design, ensuring it maintained clarity and met the objectives. We collaborated to make minor layout tweaks and confirm readiness for CMS build once final approvals were secured.
Key Outcomes
Planning on a miro board
Delivered a flexible, future-proof design that showcases partnerships effectively
Created a framework for gathering content and aligning design with business development needs
Ensured cross-functional alignment throughout the project despite delays
Positioned the page as a long-term asset for stakeholder engagement and external outreach