Portfolio

Drinkaware's first e-learning suite for partner organisations; three modules, 17 units, designed from scratch under a strict deadline using two tools I'd never used before. Launched to partners, with five organisations signed up within the first month.

A behavioural quiz buried in a chatbot- evolved into a strategic, journey-led tool aligned with user readiness and organisational goals. Service design, behaviour change, IA.

Drinkaware's 200+ content pages were inconsistent, hard to navigate, and difficult to maintain. I designed a shared framework to bring structure, clarity, and scalability across the whole site.

When a validated alcohol screening tool was decommissioned, I led the UX to rebuild it for community settings- designing for both participants and the facilitators supporting them.

A heatmap-style service blueprint mapping Drinkaware's entire digital ecosystem — turning complex overlapping processes into a clear, strategic reference tool used across the organisation.

Complex, multi-path user journeys simplified into a single high-level model- built to anchor the Service Blueprint and align teams around a shared view of the user lifecycle.

A new page designed to showcase Drinkaware's partnerships and support business development, created by aligning three teams around a shared brief with limited initial content.

End-to-end user journey mapping across Drinkaware's digital estate, grounding product decisions in real user behaviour and stages of change.

End-to-end user journey mapping across Drinkaware's digital estate, grounding product decisions in real user behaviour and stages of change.

My first project at Drinkaware, a competitor analysis and homepage performance review whose recommendations led to a 13% increase in time on page and a 24% reduction in bounce rate.

Freelance work for a web developer redesigning an exisiting but basic property maintenance app.

A collaborative project carried out over a two week sprint.

A health tech start up company gave me their dashboard to review and improve.

A responsive web app I built as part of my “UI for UX Designers” course with Career Foundry.

An app I created and developed as part of my UX Immersion course with Career Foundry.