Alcohol Assessment Rebuild for Community Engagement
Drinkaware- AUDIT-C Tool Rebuild
Role: Junior UX Designer (UX Lead)
Collaborated with project lead and working group to design and deliver a sustainable, user-friendly alcohol assessment tool.
Overview
Following the decommissioning of Drinkaware’s original AUDIT-C tool, I led the UX design for a rebuild that could be deployed in community and partnership settings. The goal was to create a proof of concept demonstrating that we could deliver the tool in-house while making it accessible, engaging, and meaningful for underserved audiences seeking to understand their drinking risk.
Goals & Objectives
Rebuild the AUDIT C tool using Typeform suitable for flexible, community-based deployment.
Demonstrate the feasibility of delivering the tool in-house.
Ensure the tool was intuitive and engaging for participants, while straightforward for facilitators to administer
Design for integration within existing Drinkaware partnerships with room for iteration
Enable easy data collection and reporting to support ongoing evaluation and impact assessment
What is AUDIT-C?
AUDIT-C (Alcohol Use Disorders Identification Test - Consumption) is a validated three-question screening tool used to identify hazardous drinking patterns or potential alcohol use disorders.
The 4 different result pages
Problem/ Challenge
This was not just a technical rebuild- it was a service design challenge. The original tool’s removal left a gap in Drinkaware’s ability to support behaviour change in community settings. Simply recreating the tool would have fallen short.
Key challenges
Rebuild trust with external partners.
Design for dual users- participants and facilitators.
Work within tight content restrictions (AUDIT-C questions cannot be altered).
Ensure the tool was safe and supportive, not just functional.
Create something lightweight and sustainable, yet credible in clinical and community contexts.
Discovery and Planning
Explored Typeform as the delivery platform for usability and accessibility.
Developed user stories for:
Participants (individuals completing the assessment)
Facilitators (professionals administering the tool)
Considered:
Reporting requirements
GDPR compliance
Organisational goals
Partner needs
These stories shaped functional requirements beyond UI and ensured alignment across teams.
Research and Ideation
Mapped AUDIT-C logic and the broader service pathway.
Explored supplementary content to improve clarity and accessibility without altering core questions.
Key insight:
“A tool is not a service.” Facilitators needed guidance for delivery and follow-up care. Without this, participants could be left unsupported, and facilitators exposed to risk.
Design and Iteration
Prototyped an MVP in Typeform, ensuring simplicity and usability for both user groups.
Maintained Drinkaware brand consistency for trust and credibility.
Led UX design using agile sprints, refining the prototype based on working group feedback.
Documented assumptions and service pathway questions (e.g., facilitator training, participant support).
Conducted internal UAT testing with scenarios (e.g., under 18, different risk levels).
Supplementary information to help answer questions
User flow sprint 2
Typeform/ tool flow
Follow up email
Colour contract checking
Email wireframe
Outcome
Delivered a fully tested AUDIT-C tool, ready for deployment once the service pathway is finalised.
Designed a solution that:
Considered needs of participants and facilitators
Positioned the tool within a scalable, future-facing service model
Exceeded initial goals by focusing on real-world context and usability.
Impact:
Strengthened Drinkaware’s ability to engage underserved audiences.
Provided a cost-effective, sustainable solution using existing Typeform license.
Supported organisational goals: helping people make informed choices about alcohol and find help if needed.